Coming through with their signature brand of quirky designs and kid-friendly imagery, the guys at EYEYAH! presented a multimedia installation inspired by Halloween. They thrilled both kids and kidults with the launch of their new Spooky merchandise, which retailed exclusively at Street Superior Festival 2018.
THE Hall of Flame
Sneakerheads got more than they bargained for at the largest single display of the sweetest kicks in Singapore! Gathered from local and regional private collectors, the showcase of 200 pairs of rare sneakers comprised never-before-released samples, limited editions and player exclusives including Louis Vuitton x Kanye West Jaspers and the Nike Air Mag from “Back To The Future”.
WALK OF FAME
You came, you strutted, and you posted (on Instagram)—we were duly impressed by the flow of fine kicks that graced the Street Superior photography pedestal.
Vans and Pirate Life brought it with a full-sized indoor ramp, and the skaters and sick skills to match. Over the weekend, we watched as you showed off your tricks, picked up more tricks at skate clinics, and traded tips over craft beers with the rest of the skate community.
SOCIAL CAUSE - Sneaker Donation Drive for Soles4Souls
The shoe donation drive initiated by Jason Markk x Bystander x Native, and made possible by all our donors, delivered 67 pairs of shoes to Soles4Souls, a Nashville-based non-profit social enterprise. Hats off to you!
Crowd-favourite Casio G-SHOCK levelled up for their 35th anniversary with limited edition models and Anniversary specials, and gave collectors a Street Superior Festival 2018 exclusive to remember.
SBTG & VECHAIN
A collision of blockchain tech and street culture—who would’ve thought? Street Superior Festival 2018 saw homegrown sneaker artist Mark Ong (aka SBTG) and VeChain, a global enterprise-level public blockchain platform, collaborate to use secure data chips in his limited edition custom shoes to ensure their authenticity.
Fans of PONY and designer Yong Bae Seok not only got first dibs on the limited edition PONY x Yong Bae Seok capsule collection, but also got their kicks signed by the fashion maven himself, who was in town to meet and chat with attendees.
Another one for the books came from Timberland, who brought along 45 special edition pairs of their iconic Yellow Boot on a travelling showcase—one for each anniversary they’ve celebrated. Notable collaborations with Mastermind, Off-white, Opening Ceremonyand Stussy were also on display, as attendees tried their hand at designing their own pairs of Mini Timberlands.
STREET SUPERIOR GRUB
No festival would be decent without great eats, and our F&B partners brought a feast to remember with:
- Three Buns serving up their iconic burgers
- Tokidon’s mouthwatering wagyu beef japanese bowls and sliders
- JengGood's Laksudon - a tasty pairing of udon in laksa
- Yolo’s wholesome and healthy acai and gourmet rice bowls
- Halal-certified Roastitos dishing up their delicious satay kebabs
- Scoopy's ice-cream served directly from their Kombi-van
- Park Bench Deli's bold, hearty sandwiches of Po’ boys, Tortas, Muffulettas, Banh Mis and PBJs
- Carrot Cube's reinterpretation of everyone's favourite hawker food - the carrot cake
- Yunos' cult-level Mee Rebus that uses a traditional 58-year-old family secret recipe
- craft beers and Teochew fusion delicacies from 1925
- Fish Sh-nack's donburi bowls with crispy fish skin
- Ollela's homemade kuehs and indonesian avocado milkshakes
- gourmet roasted coffee from Cata Coffee
- Kipo's rainbow-hued bubble tea and tea blends
- Saiko's Japanese Takoyaki and kaarage with miso butter
For one weekend only, we saw homegrown shoe retailer Limited Edt as we’d never seen them before—reimagined as a neighbourhood sundry shop. With high-profile launches as well as selections from the retailer’s sneaker archive, it was no surprise that LE Convenience became one of the most packed corners of Pasir Panjang Power Station.
SNEAKER CLEANING THRONE
The team at Jason Markk kept it clean with their well-loved sneaker cleaning thrones, where sneakerheads flocked for freshly buffed and shined kicks.
ART & MUSIC
With a sweet mix of destination stalls and graffiti art lining the alleyways, we’re betting there were more than just a handful of street culture converts post-Festival.
TATTOOS & BARBERS
What better way to complement a fresh pair of sneakers than with some new ink or the tightest shave? The crews at The Golden Rule Barber Co. and Lovesick Tattoos made sure to bring both, placing attendees in good hands with their teams of skilled stylists and tattoo artists. Not ready for the real thing? Jynk Ink provided temporary inked art using jagua ink, a fruit-based gel that is just as intense in colour and intricate in design.
Right in the heart of Street Superior, 70 private collectors, sneaker resellers, Instagram-only small businesses and up-and-coming streetwear brands made a point with their impressive stock of shoes, apparel and merchandise.
Making a splashy debut at Street Superior Festival was Contiki, who were offering up the chance to win a European getaway for all participants of their lucky draw. #NOREGRETS, indeed.
What else could we expect from multidisciplinary creative platform FLABSLAB, than a full-on cartoon art series called Mis-Adventure Time? Merchandise including sculptures, T-shirts and even carpets were retailing at their pop-up, all inspired by the misadventures of a boy and his dog.
Art was being made right under our noses at the Krafers Paradise space, where a live painting demonstration by Rush Rubinwas underway to create a meeting point for attendees to exchange experiences.
Fresh off a bout of dining and retail therapy, festival-goers broke a sweat with Under Armour’s basketball arcade games—then continued shopping the label’s new street-ready line of lifestyle trainers.
Visual artist Brandon Tay and the crews at Expo AV Insync and Digital Kitchen Studios brought a nightly hit of future tech to the street, with their arresting hologram displays and animation photobooths, motion graphics, and projection mapping techscapes.
The art, design, and ideas of the legendary Shepard Fairey made an appearance at Street Superior Festival 2018, in the form of the covetable merchandise of OBEY Clothing, and live-screen painting.